The exhibit “From Apple to Juice,” developed by Visoric for and with Siemens for SPS 2024, was presented at Hannover Messe 2025 with an AI extension by Siemens.
Image: © Ulrich Buckenlei | Scene from the AI + XR Showcase in cooperation with Siemens, Hall 9
Visoric supports Siemens with the “From Apple to Juice” Showcase
The “From Apple to Juice” showcase was conceived and realized by Visoric in close cooperation with Siemens – and presented to an international expert audience at Hannover Messe 2025. The goal: an immersive visualization of a complete industrial process – from the delivery of apples to the bottling of the finished juice – controlled and orchestrated by artificial intelligence.
- Interactive real-time simulation: Visitors experience the production flow in an immersive and understandable way.
- AI-powered orchestration: From the digital twin to the intelligent control of all components.
- Visoric + Siemens: Technology depth, design, implementation, and system integration from a single source.
“From Apple to Juice” – AI-powered showcase at Hannover Messe
Image: © Ulrich Buckenlei | Real-time production, immersively visualized with XR & AI
The scenario was first presented at SPS – and extended for Hannover Messe with an AI component that integrates object recognition and intelligent system responses.
Extended by AI – a new dimension of industrial visualization
The new AI component expands the original XR scenario with context-based object recognition: camera systems capture real objects, AI interprets their relevance within the production flow – and immediately visualizes the result. A showcase that demonstrates how AI-driven decision logic can be integrated into immersive systems.
- Situational intelligence: Objects are detected and actions are derived.
- Autonomous response: AI supports system logic in real time.
- Immersive understanding: Technical processes become intuitively accessible.
Showcase AI extension: Real objects, digital logic
Image: © Ulrich Buckenlei | Visoric + Siemens | Real-time object recognition in the production flow
This extension makes a central aspect of the Industrial Metaverse tangible: adaptive systems that perceive data, interpret it – and respond accordingly.
From Apple to Juice – Process Overview
Visualization: © Visoric GmbH | Process flow from raw material to bottling
The graphic illustrates the continuous data and control flow in the AI-assisted production process. It forms the foundation of the showcase – as digital logic and visual concept.
Where AI meets XR
Visualization: © Visoric GmbH | AI meets immersive visualization
This graphic explains the connection between artificial intelligence and immersive presentation: AI provides context, XR translates it into interaction. This makes industry comprehensible – both visually and cognitively.
Video: “From Apple to Juice” Showcase
The following video shows the immersive real-time demonstration at Hannover Messe. Christian Neugebauer (Siemens) guides through the system, Ulrich Buckenlei explains the technical implementation.
Video: Siemens & Visoric – “From Apple to Juice” Showcase
Video: © Visoric / Siemens 2025 | Filmed & produced by Ulrich Buckenlei
Invitation to Collaborate
The Visoric expert team from Munich supports companies in visualizing industrial processes, integrating AI + XR technologies, and developing immersive real-time experiences.
- Consulting: AI-based process optimization and immersive production planning
- Prototyping: Creation of interactive XR experiences with digital twins & real-time 3D
- Transformation: Strategies for implementing AI + XR in industrial value creation
Contact us – together we will shape the next generation of intelligent product development!
Contact Persons:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871
Email: ulrich.buckenlei@visoric.com
Nataliya Daniltseva (Project Manager)
Mobile: +49 176 72805705
Email: nataliya.daniltseva@visoric.com
Address:
VISORIC GmbH
Bayerstraße 13
D-80335 Munich
