AI and Mixed Reality Drive the Automotive Revolution
Photo: © BMW AG | The combination of AI and MR transforms vehicle design and optimizes production processes.
The Impact of AI and Mixed Reality on Vehicle Design and Production
In the fast-paced automotive industry, it is crucial to integrate innovative technologies to remain competitive. Artificial Intelligence (AI) and Mixed Reality (MR) are currently revolutionizing the way vehicles are designed, tested, and produced. These technologies help optimize production processes and increase efficiency, giving companies a clear advantage in the highly competitive market.
AI-Supported Rim Designs at Audi
At Audi, AI is used to create customized rim designs in a short time. Using Generative Adversarial Networks (GANs), the AI generates photorealistic, high-resolution designs. This system consists of a generator that creates new designs and a discriminator that decides whether the designs are realistic. Over time, the AI improves and can develop high-quality rim designs faster than traditional methods.
- AI Designs in Minutes: AI generates photorealistic rim designs in a short time.
- Fostering Creativity: Audi designers receive new ideas and are freed from monotonous tasks.
- Accelerated Production Process: The transition from concept to production occurs much faster.
AI-Supported Rim Design: Audi accelerates the creative process.
Photo: © Audi AG | Artificial Intelligence revolutionizes rim design.
Mixed Reality and Augmented Reality in the Audi Activesphere
The Audi Activesphere concept vehicle combines physical and digital driving experiences through the use of Augmented Reality (AR). AR glasses project real-time information directly into the driver’s field of vision without requiring physical screens. This technology provides crucial information about road conditions, hazards, as well as music and climate controls, managed through virtual buttons. The seamless integration of AR and AI ensures a dynamic and intuitive driving experience.
- Seamless Integration: AR projects relevant information directly into the driver’s field of vision.
- Enhanced Visibility: Real-time data on road conditions and hazards increase safety.
- Intuitive Control: Virtual buttons replace physical controls.
The Audi Activesphere Concept: AR and AI enhance the driving experience.
Photo: © Audi AG | Augmented Reality and Artificial Intelligence optimize the driving experience.
BMW’s Use of Mixed Reality in the Design Process
BMW uses Mixed Reality and AI to accelerate design processes. In collaboration with Unreal Engine, the technology allows vehicle models to be “test-driven” virtually before they are physically built. This enables designers and engineers to identify flaws early and make real-time adjustments. The combination of AI and VR leads to more efficient collaboration and significantly improves the development process.
- Virtual Test Drives: Models are tested in Mixed Reality before physical prototypes are created.
- Early Error Detection: AI-supported VR enables rapid adjustments and corrections.
- Efficient Collaboration: Designers and engineers can work on models in real-time.
BMW uses Mixed Reality to accelerate the design process.
Photo: © BMW AG | revolutionizes vehicle design with AI and Mixed Reality.
VR Experiences for Passengers: Holoride and Audi
Through the partnership between Audi and Holoride, Virtual Reality (VR) becomes a new entertainment experience for passengers. With Holoride, passengers can immerse themselves in virtual worlds while on the move. This combination of AI and VR opens up new possibilities for in-car entertainment and demonstrates how AI-supported virtual test drives are shaping the future of customer experiences.
- Immersive VR Experiences: Passengers can enjoy VR while traveling.
- AI-Supported Test Drives: Virtual test drives create a realistic driving environment.
- Innovative Entertainment: VR revolutionizes the passenger experience.
VR and AI revolutionize the in-car entertainment experience.
Photo: © AUDI AG | Holoride and Audi offer immersive VR experiences for passengers on the move.
Watch the Video: AI and Mixed Reality in the Automotive Industry
Experience the latest technology that AI and Mixed Reality bring to the automotive industry.
Video: © BMW AG; Audi AG, Visoric GmbH | AI and Mixed Reality are revolutionizing the automotive industry.
Ready for the Future? Contact Us!
The merging of AI, Mixed Reality, and VR opens up unprecedented opportunities for the automotive industry. If you want to integrate these technologies into your company, the expert team at Visoric GmbH is here to assist. Together, we can develop innovative solutions that optimize your processes and drive your digital transformation forward.
- Independent Consultation: We analyze your requirements and offer the best technological solutions.
- Innovative Implementation: Customized AI and Mixed Reality solutions for your industry.
- Future-Proof Technologies: Our solutions enable increased efficiency while reducing costs.
Contact our expert team today and learn how AI and Mixed Reality can sustainably transform the future of the automotive industry and your business processes.
Contact Us:
- Phone: +49 89 2155 2678
- Website: visoric.com
- Email: info@visoric.com
Visoric GmbH looks forward to shaping the future of the automotive industry with you and driving your digital transformation forward.
Contact Persons:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871
Email: ulrich.buckenlei@visoric.com
Nataliya Daniltseva (Project Manager)
Mobile: +49 176 72805705
Email: nataliya.daniltseva@visoric.com
Address:
VISORIC GmbH
Bayerstraße 13
D-80335 Munich
