Flying Without Wings – Vueling’s Interactive Flight Experience
Photo: © Vueling | The immersive flight experience at MWC25.
How Does It Feel to Fly?
Vueling’s immersive flight experience at Mobile World Congress 2025 is revolutionizing the way we perceive travel. Through a combination of LED tracking, AI-powered motion detection, and immersive visuals, the installation creates a floating sensation – all without a VR headset.
- Interactive Flight Experience: Gesture control replaces traditional controls.
- Immersive Technology: High-resolution displays simulate realistic flight landscapes.
- Personalized Experiences: Biometric sensors adjust the environment to individual reactions.
Vueling’s Interactive Flight Experience at MWC25
Photo: © Vueling | Immersive technology redefines the flying experience.
Vueling’s approach demonstrates how modern technology not only enhances entertainment but also transforms the future of travel. By merging physical movement with a highly realistic environment, a completely new experience is created.
The Technology Behind the Interactive Experience
Behind the seemingly simple concept lies an impressive combination of AI-powered motion tracking, high-resolution LED displays, and real-time data processing. These elements precisely analyze user movements and translate them into a realistic flying sensation.
- Sensor-Free Motion Capture: Camera-based tracking detects even the slightest movements.
- Real-Time Rendering: AI adjusts lighting conditions and wind movements.
- 360° LED Panoramic Display: The environment simulates realistic travel destinations.
Motion Tracking and Immersive LED Technology
Photo: © Vueling | Advanced technology enables realistic interaction.
Thanks to the high precision of this technology, users experience the sensation of flying with astonishing realism – a new milestone in the digital travel industry.
How Immersive Technology is Changing the Travel Industry
Not only airlines but also travel agencies and hotel chains are increasingly using immersive technologies to provide customers with a more realistic preview of their upcoming trips.
- Virtual Travel Experience: Customers can interactively explore destinations.
- Interactive Flight Booking: Emotional engagement leads to better decision-making.
- Integration into Tourism: Hotels and resorts use VR and XR for virtual tours.
Immersive Technology in the Travel Industry
Photo: © Vueling | Digital travel is revolutionizing the tourism industry.
This emotional experience creates a deeper connection with travel planning by basing decisions on real experiences rather than just images or videos.
Technological Advancements in Interactive Travel Experiences
The evolution of immersive travel experiences has been driven by groundbreaking technological advances. While early virtual reality demos provided only a visual experience, modern interactive solutions have evolved into sensor-rich and emotionally engaging applications.
In recent years, AI-powered personalization, haptic feedback, and biometric responses have been integrated into immersive travel platforms. These developments allow users to experience not just a static simulation of a destination but an adaptive experience that reacts in real-time to their emotions and movements.
Technological Advancements in Interactive Travel Experiences
Source: Gartner Research, 2025.
The graphic illustrates how immersive travel experiences have evolved from simple 360° tours to interactive VR and AR applications with real-time adaptation. While virtual reality was still considered a niche product in the travel industry in the early 2010s, interactive 3D environments, AI-powered tours, and sensory travel experiences have now become key elements of digital transformation.
By 2030, immersive technologies are expected to fundamentally change how travelers select and experience destinations. Airlines, hotel chains, and travel operators are increasingly investing in VR-based previews and interactive booking platforms to provide their customers with a realistic preview of their trips.
Market Growth and Forecasts for Immersive Travel Experiences
The travel industry is undergoing a profound transformation through immersive technologies. Virtual Reality (VR), Augmented Reality (AR), and AI-powered experiences enable travelers to explore destinations in entirely new ways before making a booking. Airlines, travel agencies, and tourism authorities are increasingly relying on interactive formats to engage potential customers emotionally and visually.
In recent years, the adoption of such technologies has increased significantly. While investments in immersive travel applications were relatively low in 2018, current market data shows that companies are rapidly investing in virtual booking and experience formats. Forecasts indicate that the market for interactive travel experiences will grow exponentially by 2030.
Market Growth and Forecasts for Immersive Travel Experiences
Source: Statista, 2025.
While a significant increase was already observed in 2021, investments in immersive travel experiences have been rising rapidly ever since. By 2027, industry experts anticipate a shift towards personalized VR-based travel bookings and interactive experience spaces at airports.
With the use of real-time 3D models, haptic feedback, and biometric adaptations, it will soon be possible to experience travel destinations not just visually but also through sensory interactions. Companies that invest early in immersive technologies will gain significant competitive advantages.
Video: The Interactive Flight Experience in Action
The video provides an exclusive insight into the innovative technology behind Vueling’s immersive travel experience.
Vueling’s Interactive Flight Experience at MWC25
Video © Ulrich Buckenlei | The interactive flight experience in action.
Invitation to Collaborate
Visoric analyzes groundbreaking innovations and supports businesses in the strategic integration of new technologies.
- Consulting: We help you leverage immersive technologies profitably.
- Development: Custom XR and AI-powered solutions.
- Implementation: Guidance from strategy to execution.
Contact us – together, we shape the future of digital travel experiences!
Contact Persons:
Ulrich Buckenlei (Creative Director)
Mobile: +49 152 53532871
Email: ulrich.buckenlei@visoric.com
Nataliya Daniltseva (Project Manager)
Mobile: +49 176 72805705
Email: nataliya.daniltseva@visoric.com
Address:
VISORIC GmbH
Bayerstraße 13
D-80335 Munich
